Our client is vacation rental company based in London, UK. This is a highly entrepreneurial role that will evolve and morph as the business
Be the owner of our clients most important metrics: our viral ratio.
Analyse data, talk to customers and go undercover to unearth insights to inspire your organic growth ideas.
Invent, design and launch campaigns to drive advocacy and viral growth. It will be up to you to decide what to do. However, this is what you would entail include:
Partnering with an aspirational brand to their target audience.
Devising and producing compelling video creatives that their customers would organically share.
Producing a raft of digital and physical of our clients assets that their hosts would display as a badge of honour on their websites and in their homes.
Figuring out how to make every touchpoint along the customer journey feel special enough to get customers talking and sharing.
Inventing, designing and implementing a raft of customer & host ‘peak experiences’ that drive organic WOM advocacy.
Designing and delivering incentivised referral schemes for both their customers and their hosts: experimenting with different audiences, different incentives and different messaging at different points of the customer & host journeys.
Test lots of these new ideas every month. Measure and track them quantitatively with a view to quickly figuring out what works and what doesn't.
Support the brand team and own other projects designed to drive business growth.
This role is defined by the fact it requires someone who is equal parts creative and data minded.
You will need to analyse site data to find opportunity areas, just as much as you’ll need to creatively direct a video production.
A highly creative executor: you are excited by the idea of directing and producing videos, books, emails, prints and physical products.
Comfortable with using numbers and data to inform your decision making.
Naturally curious to pick up the phone and talk to our clients customers and hosts.
A creative problem solver.
A confident self-learner.
You have unreasonably high standards for what is good enough.
Incredible learning opportunities in building and scaling a digital business.
Lots of creative freedom in a risk-taking environment.
If you make your objectives happen, you will inevitably be one of the most sought out talents in the start-up, creative and hospitality industries.
Be one of the earliest team members.
Be part of a passionate, friendly and transparent culture.